Great story of Gary Vanyerchuk @garyvee playing it forward
I was a very happy to read the story in the Food section of the Washington Post today. On one of his recent shows Gary Vanyerchuk opened the bottle of Guy Drew Vineyards 2007 Metate — a $20 blend of cabernet sauvignon and syrah produced at high elevation along the west side of the Rockies near Cortez, in Colorado.
Just a mention of this wine sent many folks to the Guy Drew Vineyards to order wine. How cool is that ?
Guy Drew received an e-mail on April 21 from a woman he’d never met, who told him she had bought his wine in a Colorado Springs store because her husband, a graphics designer, liked the label. She had presented the wine to a visiting wine reviewer, she wrote, and she included a link.
Vaynerchuk, 35, had been in Denver promoting his new book, “The Thank You Economy” (HarperBusiness), about how social media are transforming the way businesses connect with their customers. The day after his book signing, he sat in his hotel room and filmed Episode 26 of his new program, “The Daily Grape,” which is shorter than WineLibraryTV sessions and marketed for the iPhone. He opened the bottle of Guy Drew Vineyards 2007 Metate — a $20 blend of cabernet sauvignon and syrah produced at high elevation along the west side of the Rockies near Cortez, in Colorado’s southwest corner — and stuck his nose in the glass. (Vaynerchuk doesn’t “smell” a wine. He gives it “a sniffy-sniff.”)
